THE BRITISH FASHION COUNCIL ANNOUNCE
THE CHINA / BRITAIN FASHION ALLIANCE
LONDON (01 July 2011) - The British Fashion Council (BFC) today announced the historic China / Britain Fashion Alliance; a combined initiative between the BFC, the Beijing International Brand Management Centre (BIBMC) and the China-Britain Business Council (CBBC). The China / Britain Fashion Alliance will promote British fashion in China, showcase British fashion designers in China, foster mutual cooperation and collaboration, open strategic and economic dialogue for regular exchange at senior level and provide strategic guidance to the development of fashion in China.
Harold Tillman CBE, Chairman of the British Fashion Council, announced the alliance last night at the China-Britain Business Council’s (CBBC) Summer Party which was hosted by Sir David Brewer, Chairman of CBBC. Tillman negotiated this alliance with his background in manufacturing and retail having worked with Chinese and Hong Kong based manufactures for nearly forty years.
Harold Tillman, commented “There are opportunities all over the world for us, but no more so than in China. I think it is fair to say that the Chinese love design and fortunately for my industry they love British fashion design. (...) London is a creative powerhouse and China is the manufacturing powerhouse – if we combine these two things we believe great things can happen.”
This announcement follows China’s decision to officially list the Cultural and Creative Industries as one of their key development pillar’s in 2011 and Monday’s launch of the China-UK Creative Cooperation Office.
ABOUT
The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events.
The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Creative Britain and Creative London.
The BFC Colleges Council offers support to students through its MA Scholarship, links with industry through Design Competitions and Graduate Preview Day. Talent identification and business support schemes include the BFC/Elle Talent Launch Pad; BFC/Vogue Designer Fashion Fund; Estethica; Fashion Forward sponsored by Coutts & Co; NEWGEN sponsored by Topshop and NEWGEN MEN sponsored by TOPMAN.
Showcasing initiatives include London Fashion Week, LONDON show ROOMS, the BFC/Harper’s Bazaar Fashion Arts Foundation and the annual celebration of excellence in the fashion industry, the British Fashion Awards.
Website: British Fashion Council
Website: British Fashion Council
Source: BFC press materials
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